Samsung's Galaxy Tab with AIS

  
         This topic told me how Samsung improve their marketing.  However, Samsung Galaxy Tab is look like I-Pad.  I think that Samsung is trying to compete with other mobile company by their partnerships.

Samsung is a partnership with AIS, Telecommunication Company.  This is the first time that they push the Samsung Galaxy Tab in to the enterprise market to go ahead their rival.  According to Bangkok post (2010), the product sales are about 5,000 units per month.  Samsung Galaxy Tab has many efficiency functions.  Firstly, the product can assist on-site claims officer can get customer profile from the server and do claim procedures with less of time.  In addition, customer can look at E- catalogues to purchase a product in the internet.  Moreover, investors can trade their stocks suddenly because it is real time.  Lastly, doctor can use mobile ambulance system to take care their patient from another place.  Samsung think that it will get 20% from the sale units.  AIS also have customer service, high- speed internet, and local mobile developer to assist Samsung Galaxy Tab. 

To sum up, I think Samsung has high technology that can compete with other company.  Samsung partnership also assists their marketing strategy.  Samsung Galaxy Tab also has function that can complete customer lifestyle. 


http://www.bangkokpost.com/tech/technews/204536/galaxy-tab-taps-enterprise-market